Recruitment marketing is the intentional practice of branding, communicating and representing your companies hiring practices and values. Recruitment marketing is a key driver in talent acquisition success and requires substantial planning and analysis from the early days of any company. Your recruitment marketing message must be re-enforced consistently in your website copy, in your job descriptions and throughout your interview process. Just as your leadership must present a unified vision for why each candidate should desire to join, your hiring presentation and process must be unified and well structured.
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