Candidate Response Rate measures the percentage of times outbound sourcing messages are replied to by the recipient. This is sometimes known as Prospect Response Rate, or simply Response Rate. High response rates indicate well pinpointed sourcing efforts with effectively written message copy. Teams should spend substantial amounts of time iterating and improving sourcing copy with the hiring managers responsible for roles. Response rates are a great tool when going through initial calibration steps to properly identify the messaging around a new opportunity. Tools like Trinsly offer a robust way to monitor the Response Rate of email sourcing campaigns.
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